Steeve Vanden Heede, creative director

( about me. )

I started on stage.

Speaking on stage

+ where it started

I started as a hip-hop dancer and became a world champion, and later I coached a team to a world title as well. From there I moved into television and worked on So You Think You Can Dance in Belgium and the Netherlands. Every Sunday the show went out to about 1.5 million viewers, and my work was reflected in every aspect of it: the concept, the direction, costumes, music, staging and even the press conferences.

+ what it taught me

What I took from that is quite simple. Television teaches you to work fast, under pressure, with a lot of different people at the same time, and you still have to tell a story that holds together every single week. You learn really quickly how to read people and what makes a piece work or not. I still use that in everything I make.

+ what I do now

Today I do that for organisations that already run events and publish content: foundations, EU projects, training institutes, venture firms, corporate academies and leadership communities. They usually have the ideas, the people and the events. What's missing is somebody who owns the production, so the recordings sit on a drive and the series stops after three episodes. That's the part I take on.

I make the series and the events, and I build the system around them so your own team can keep going once I step back. For me that last part is the real result.

+ Creative

I come from the stage, so I think in story, rhythm and atmosphere. The work has to make people feel something, because that's what makes them act on it. I work within your tone and your guidelines, so it still looks like you, and it simply works better.

+ Intellectual

Before I film anything, I want to understand your subject properly. I read, I ask a lot of questions and I go down the rabbit hole. Complex subjects are where I do my best work, because once I really get it, I can find the clearest way in and leave the depth where it is.

+ Human

Most of the people I film aren't performers. They're researchers, founders, coaches and teachers. I make sure they feel comfortable and sound like themselves, because people act on people they can see and hear.

+ Systems-based

I use AI and modern tools to work faster, and every creative decision is still made by a person who understands your work. Everything comes with the workflows, rules and SOPs your team needs to keep going on its own.

( featured work. )

A few projects I'm proud of

/ The Argonauts

€500K

Educational series for senior CEOs

From 2021 to 2023 I was the Creative Executive Producer at The Argonauts, a leadership community for CEOs and senior industry leaders. I developed and produced six educational series there, including Trust Circles, Wisdom Labs and founder conversations, under the lead of the director of the BBC's Planet Earth. That's a really demanding audience. They see a lot of content and have very little patience for anything that feels done cheaply, so every series had to be easy to follow and still go deep enough for them.

What made it work is that we planned every production to be used several times. A live session became a video podcast, the podcast became YouTube videos, and those became short clips that brought people back to the next live session.

I also built the whole production system in Notion from scratch, led the internal team and the outside people we brought in, and set up the workflows so a team that had never done media before could run it on their own from start to finish. Their in-house team still works with it today.

The Argonauts, executive educational series

The Argonauts

/ The Emergence Room

Podcast rebrand

Podcast about being human, for Space2BeHuman

I led the rebrand, the creative direction and the full content strategy for The Emergence Room, the podcast from Rob Husband and Eveline van den Heuvel at Space2BeHuman. It used to be called On Being Human, and it is a space to tell and hear stories of being human, with no pressure to fix yourself or become a better version of yourself, just honest conversations that sit with both the ordinary and the profound.

I handled the new name and concept, the logo and the visual identity, the sound design, and I reworked how each episode is edited so the story leads, carried by narration and sound rather than a straight interview. I trained the hosts to be comfortable on camera and built the production workflows so they can keep the series going on their own.

The hard part was keeping it honest and human without tipping into something preachy or performative. That line is exactly the kind of work I like most.

Listen to an episodeSeries 3, episode 3: What Stays When Structures Fall

The Emergence Room, three episode covers

/ Arthur Davis / Altimist

Brand + platform

Brand and content for a Web3 financial platform

Arthur Davis is an entrepreneur and angel investor. I helped him build his personal brand and the brand for Altimist, his Web3 financial platform, which wants to give people an alternative to traditional banking.

In practice that meant building his home studio, training him on camera, writing scripts and templates, doing the sound design and the content strategy. I also made the company website and a waitlist plan, so there were already people interested before the launch.

Arthur Davis, short-form video

/ Thomas Heissmeier

+100% impressions

An AI thought leader brand from zero

I built Thomas Heissmeier's personal brand from scratch. Thomas is an AI thought leader who argues that Europe should own and run its own AI, and he really didn't want to sound like every other AI person on LinkedIn.

Then I found out that before AI, Thomas was a hip-hop DJ, so I went back to that on purpose. The logo comes from the word Heis (German for hot), and the visual language borrows from 90s basketball culture, Spike Lee and Michael Jordan. Clean and high-end, with a bit of edge.

Since then his impressions doubled, his following keeps growing, he gets booked on podcasts and people quote him at AI conferences.

( what I offer. )

I work across a lot of formats and industries. Whatever the format is, what I'm after stays the same: that the people it's made for take it seriously, feel something, and want to be part of what comes next.

Summits, retreats, cohorts and leadership events that people actually remember. I work on the story arc, the atmosphere, movement and sound, and plan the recording in from the start so the event keeps working afterwards and brings people back for the next one.

Courses, interview series, talking heads and founder conversations, planned so one shoot becomes a podcast, a video series and short clips. What makes your method or your research yours survives the edit, so people remember it after they've watched. I take it from the first idea to the final cut, including leading the team and deciding where it gets published.

Building a brand from scratch: the name, the visual identity, the tone of voice, the positioning, and the setup that keeps all of it consistent wherever people see it.

Physical studios, production systems, content workflows, Notion setups, rules and SOPs, and the way the team works together. Basically everything your own team needs to keep producing once I've stepped back.

Helping leaders find their real story and tell it with confidence, on camera, on stage or in front of an audience. Coaching, scripting, presence and voice.

Platforms, studios, creative programmes. I help develop the idea, build the brand and do the work that gets it out there.

( let's talk. )

If you have events, ideas or a series that should reach more people than they do now, tell me about it. A short call is usually enough to see if I can be useful.

tell me about an event

what happens after the call

01 /

We talk for 15 minutes about what you have coming up and what it needs to do for the people it's for.

02 /

I send you a short proposal with the scope, the timing and the cost, written so you can share it internally as it is.

03 /

We make it, working with the events and people you already have, so your team doesn't get extra work.

04 /

I hand over the system and train your team, so you can keep going without me.

Book a 15-minute call

hi@steevevandenheede.com LinkedIn